You agree to the terms of service below, and the Terms of Use for Substack, the technology provider.

Our terms of service are simple - we are building a community of founders, a group that shares a common goal of creating businesses that work.

However, we are not offering direct advice. We provide insights and an approach we believe will get results. We offer no guarantees, no dead certs, no unbeatable advice, no wisdom that will beat all others - we are not snake oil salespeople.

We are veterans behind many successful and some unsuccessful businesses. We have learnt from them all, which is where we can add value in your search to be a better founder. That is what we bring to the table.

But there is nothing certain in this life, unless it's taxes and death, of course.

Building a business is a risk. We cannot mitigate that risk, which has to be your responsibility. It’s the same with our businesses - it’s our risk alone.

Whatever we learn from others, whatever we learn from keeping our ears close to the ground and tapping our networks, is not gilt-edged advice. It’s part of a jigsaw that helps the decision-making process. One part of the jigsaw; there are many hundreds of others.

So please, share with us what we know, learn and create, but do not take it as the undeniable truth.

We can help, but we cannot do it for you. Ultimately though, we are in this together, and we hope we can share journeys that will prove exciting and rewarding.

Above, let’s have some fun!

FirstFeature.one team